At last year’s Solar & Storage Live in Birmingham, Adam Firth, Group CEO of fast-growing solar wholesaler HDM Solar, shared his insights into the business’ offerings, current industry trends, and expansion plans.
In this interview, Adam discussed HDM Solar’s journey, the rise of battery technology, and the importance of attending events like for the renewable energy sector.
Interview with Adam Firth, Group CEO of HDM Solar
“Battery adoption… remains a specialist field. It’s not as simple as plug-and-play, so I think the industry still has a lot to learn about commercial battery systems.”
Xtra: Can you talk a bit about what HDM has to offer?
Adam: We’re a national wholesaler looking to expand our branch network. We specialise in solar panels, inverters, batteries, mounting systems, and various other accessories. It’s a significant investment for us as a 15-month-old company.
At Solar & Storage Live we showcase everything we offer – from solar panels to batteries, inverters, and microinverters.
Xtra: What industry trends are currently of note?
Adam: Over the summer, particularly in June and July (2024), we saw the market slow down. Installations were down by about 25–30%.
Batteries are the big trend right now. We’re seeing significant demand for batteries from major brands like GiveEnergy, Sunsynk, EcoFlow, Selectronic, and Duracell. I’d say batteries are the biggest growth area this year.
On the commercial side, battery adoption is becoming more frequent, but it remains a specialist field. It’s not as simple as plug-and-play, so I think the industry still has a lot to learn about commercial battery systems.
Xtra: Why should manufacturers, business owners, and installers attend Solar & Storage Live UK?
Adam: This is the place to be in the UK. The event is now hosted in Birmingham and London and various locations worldwide, and everyone in the industry needs to be here. It’s an opportunity to showcase innovations, connect with all the biggest brands in the world, and network.
It’s hard work for the week but also a lot of fun. If you’re not here, you’re definitely missing out!
Missed out on Solar & Storage Live, or want to come back for more? Don’t miss the London edition from 2-3 April 2025 – or find a Solar & Storage Live event closer to home.
