At Solar & Storage Live UK, Adam Sweet, Team Manager, and James Rees, Partnership Manager, from Which? met with Solar&StorageXtra to discuss the organisation’s role in the solar industry.
With consumer trust being a major factor in the transition to renewable energy, Which? has introduced an accreditation process to help homeowners identify reliable solar installers.
Adam and James explain how Which? supports both businesses and homeowners in navigating the evolving home energy landscape.
Interview with Adam Sweet, Team Manager, and James Rees, Partnership Manager, from Which?
“The biggest challenge we’ve heard is that traders are finding it harder – or it’s taking them longer – to educate customers about this industry.”
Xtra: What distinguishes a solar installer endorsed by Which? from other solution providers?
Adam: We pride ourselves on our rigorous assessment process, carried out by trade and standards professionals. All traders who have gone through the process have benefited from the advice and information we provide following their assessment.
In a world full of different accreditations, the Which? logo really stands out – 88% of people have said they would recognise an endorsement from Which?.
Xtra: What has the response from solar providers to Which?’s new accreditations been like?
Adam: We’ve had a positive response so far from the traders on board. The biggest challenge we’ve heard is that traders are finding it harder – or it’s taking them longer – to educate customers about this industry.
That’s where Which? steps in, offering sound advice to help educate consumers. We can then direct business-ready customers to our endorsed traders and those on the scheme.
Xtra: What benefits do businesses see when they attend Solar & Storage Live UK?
James: Let’s be honest – Solar & Storage Live is a large event with some huge organisations. It’s a great place to network and have meaningful conversations about the current landscape and what it could look like in the future.
Which? is uniquely positioned to help consumers navigate the home energy land scape. And, of course, we can match them with our gold-standard Which? Trusted Traders.
Interview with Jenny King, Head of Home Energy from Which? – Solar & Storage Live UK 2024.
With the London edition of Solar & Storage Live only weeks away, don’t forget to register for your free ticket and join us at the London ExCeL from 2-3 April 2025 – or find a Solar & Storage Live event closer to home.
