It was a pleasure to interview Daisy Cross, Head of Retail Energy Markets at Energy UK, ahead of their participation at Solar&StorageLive London, April 29-30.

Solar&StorageXtra is the new publishing part of the Solar and Storage Live event series where we will be interviewing our esteemed speakers, exhibitors, sponsors and attendees to get their live reactions to the event and the important discussions within the industry.

Daisy joined Solar&StorageXtra to discuss the importance of Energy UK, the UK’s retail energy market, and the challenges to mass electrification and changing the populations electricity habits to decrease energy prices.

As the main trade body for the energy sector, Energy UK represents a wide range of energy sector companies from those who modernise and decarbonise the energy system to companies that develop products and services for customers.

Daisy explained that achieving a sustainable, stable, and affordable energy sector which meets Net Zero is Energy UK’s objective.

The retail energy market involves energy companies selling electricity directly to energy users, including homes and businesses. Daisy explained the energy market of the future involves a transparency of data and the use of time-of-use tariffs.

The retail market of the future will mean spreading usage more evenly over the course of the day, driven by allowing users to respond to real time information and incentives to help balance the energy system. When consumers change their energy behaviours, fewer spikes in usage will occur. This will then reduce the need for back-up generation to stabilise the grid.

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To enquire about interviews, submit news and press releases please contact our Editor, Regan Slaymaker, regan.slaymaker@terrapinn.com. For sponsorship and exhibition enquires please contact Tom Moon, tom.moon@terrapinn.com.