At Solar & Storage Live in Zürich, Solar&StorageXtra spoke to Maâty Bouanane – Country Leader for France at Enphase Energy.
Maâty discussed the company’s global mission and its plans going forward, the technology leading its charge into the future, and any trends set to impact the solar and storage industry.
Interview with Maâty Bouanane, Country Leader for France, Enphase Energy
“Installing solar is the first step then adding the battery and its intelligence. In this, Enphase is leading the way.”
Xtra: What is Enphase Energy’s mission, or any achievements from the past year?
Maâty: Enphase Energy was established in 2006 and is an American company listed on the New York Stock Exchange. We are the inventor of micro-inverter technology.
There is a reason why we are called Enphase Energy: we want to be seen as both a micro-inverter company and an energy provider – (ranging) from conversion DCAC to storage, to intelligence, to EV chargers.
We want really to build a complete solution both branded by Enphase and using the software of Enphase. With only one app, you’ll (be able to) have everything in hand.
Xtra: Why does Enphase Energy stand out in the industry?
Maâty: Enphase is a unique company with a unique product: we are both the inventor of micro-inverter technology and leaders in its market.
What makes us stand out first are the warranty and the quality of the product. We are the only company to offer a 25-year warranty on the micro-inverters.
Additionally, customer experience is key for us. We have a dedicated customer service that you can call from 24-7 – this is appreciated by both the installers and the homeowners. They also appreciate the individuality of our app, which is easy to use and install.
Finally, the performance of the product makes Enphase stand out because we make the conversion on the panel-wise, which makes our product both more durable over time and has better performance in the 25-year period.
Xtra: Can you identify any trends in the solar and storage industry that will influence the global uptake of renewable energy?
Maâty: Right now, the market is moving towards self-consumption. People now are trying more to produce energy at the same place where we consume the energy. The market will move this way – where each house and each customer will become the consumer.
Installing solar is the first step then adding the battery and its intelligence. In this, Enphase is leading the way.
For example, with our dynamic tariff, you can charge and discharge the battery automatically on the peak hours when the tariff is high, and discharge when the tariff is low.
Xtra: What was your talk at Solar & Storage Live Zürich about?
Maâty: We had a great conference Solar and Storage Zürich, where we had a lot of enthusiasm from installers because of our distinctive product and solution.
People like the fact that we have a one-stop-shop solution with the inverter, battery, and home energy management system (HEMS). Additionally, we are going to add an EV charger.
Overall, (we shared that) the idea behind Enphase is to bring all the solutions together and to serve the customers with only one company name.
Xtra: What benefits does Enphase Energy see from attending Solar & Storage Live Zürich?
Maâty: I think that for the installers – when they come to this event – they can see all the different technologies available. It’s a good overview of what is happening in the market currently.
There are also a lot of conferences, so Solar & Storage Live Zürich is a great place to discuss the next steps of solar energy and storage in Switzerland.
Additionally, it’s a good time to gather the industry together – the industrial sector and the installer sector – to exchange and establish a partnership and business proposals.
Missed out on Solar & Storage Live, or want to come back for more? Don’t miss the London edition from 2-3 April 2025 – or find a Solar & Storage Live event closer to home.
