As part of Swiss Solar Week – held just ahead of Solar & Storage Live Zürich – Solar&StorageXtra spoke with Matteo Racchi, Sales and Business Development Manager at Meri Energy.
Matteo discusses how the Swiss-based company is carving out its place in the global solar-storage market, from supporting installers with hands-on services to responding to evolving technologies and shifting European policy landscapes.
“In Switzerland, environmental awareness is a top priority. Energy independence and reducing pollution are two strong drivers for the local population.”
How does Meri Energy position itself in the international solar-storage industry?
Meri Energy positions itself as a young but innovative company. We aim to offer our customers the benefits of direct contact with the manufacturer.
Our locally trained technical service team provides immediate responses to customer needs. We want to maintain this close connection to listen to our partners and develop increasingly high-performing solutions that meet both technical and commercial requirements.
As a company based in Switzerland, how does your domestic solar-storage market differ from other international markets? How do you adapt your strategy?
In Switzerland, environmental awareness is a top priority. Energy independence and reducing pollution are two strong drivers for the local population. Installing solar systems with storage represents the ideal solution for self-consumption.
Meri Energy’s vision for the future is a widespread production of clean energy, used directly on site with minimal reliance on the grid. In such a scenario, both pollution and operating costs are reduced to a minimum.
How do you expect falling battery prices and advances in chemistry to impact the industry – and your roadmaps?
After a sharp decline driven by economies of scale in recent years, prices have stabilised in recent months. However, cells are constantly evolving, and their technical performance will continue to improve, leading to a gradual (though slower) reduction in the cost per kWh.
There are already cheaper solutions on the market, but it is essential to remember that component quality and technical support come at a cost, which inevitably affects the final product.
What regulatory or policy changes would most accelerate solar-storage adoption across Europe?
Government incentives have always been a concrete support for those installing storage systems. Yet today, the main drivers are energy prices and the risk of supply instability.
Storage systems pay for themselves within a few years, while offering independence and the possibility of becoming producers of one’s own “fuel,” particularly in the context of electric vehicles.
We do not believe in mandatory installation requirements; rather, we see greater value in direct incentives – such as invoice discounts – that can help private households choose this solution.
At Solar & Storage Live Zürich, what message about Meri Energy’s products do you most want visitors to remember when they meet you?
Our main focus is helping installers succeed. When installers can deliver reliable, affordable storage solutions with strong support, the real winner is the end customer – the homeowner or business owner who gets peace of mind, savings, and a sustainable solution.
What makes us unique is not just the product, but the ecosystem of services we provide: warranty, insurance, local assistance, and even lead generation.
Looking forward, we aim to continue expanding our distribution and installation partnerships across Switzerland and establish ourselves as a preferred brand for energy storage among Swiss customers.
Swiss Solar Week marks the leadup to Solar & Storage Live Zürich, taking place 16-17 September. Haven’t registered yet? Don’t miss out on your free ticket by securing your place here.
