LONGi participated in senior-level discussions on “Building Sustainable Business and Brands” at the Palace of Nations in Geneva, Switzerland, from September 3 to 4, 2025.
The events were organised by the United Nations Conference on Trade and Development (UNCTAD), the United Nations Forum on Sustainability Standards (UNFSS), the China Association for Standardisation (CAS) and its Sustainable Business and Brand Committee (SBBC).
Bringing together government representatives, international organisations and business leaders, the meetings aimed to promote alignment on sustainability standards and advance corporate brand governance. LONGi was the only representative from China’s new energy sector.
On 4 September, Jia Chao, President of LONGi’s Europe Business Centre, joined a senior dialogue with heads of international organisations and multinational firms.
He said clean energy, particularly solar, had become “the backbone of the global energy transition”, noting its value in supporting development in energy-scarce regions such as Afghanistan and Pakistan.
Jia outlined the company’s approach to “creating sustainable businesses and achieving energy equity”, stressing that “technological innovation is the core engine driving enterprise development, and sustainable development is no longer an empty slogan, but a practical action” embedded in strategy, supply chains and operations.
During the event, LONGi signed the “Commitment to Build Sustainable Brands”, alongside more than 20 Chinese companies, including Anta Sports and CATL. The initiative encourages businesses, especially in new energy, to integrate sustainability into brand building.
[Image caption: Floria Wang, Head of Global Branding at LONGi, delivered a speech themed “The Inherent Sustainable DNA of the PV Industry and Global Implementation.”]
Long-term sustainability strategy
Floria Wang, LONGi’s Head of Global Branding, addressed an international seminar on 3 September.
Her presentation, “The Inherent Sustainable DNA of the PV Industry and Global Implementation”, highlighted projects such as the “Photovoltaic+” scheme in China’s Kubuqi Desert, which generates renewable electricity while tackling desertification; the Kayapó project in Brazil, supporting indigenous communities through solar development; and a UNHCR solar power station in Uzbekistan, designed to cut costs and emissions.
LONGi said it is embedding green principles across its operations, including “green electricity + green hydrogen” solutions, and has upgraded its Strategy Committee to include sustainability as a core metric for decision-making. The company emphasised that its long-term brand value is tied to contributions to society and the environment.
The showcase in Geneva reflected a shift among Chinese new energy firms from technology providers to active participants in shaping global sustainability standards.
[Images credit: LONGi. Header caption: Jiang Li, Chairman of SBBC and Cheif Coordinator of SBLF (China), represented the signing company and submitted the visionary initiative to Pedro Manuel Moreno, Deputy Secretary-General of United Nations Conference on Trade and Development (UNCTAD).]
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