Duracell has announced its entry into the UK’s electric vehicle infrastructure market with the launch of Duracell E-Charge, a new nationwide network of ultra-fast charging stations.
The initiative aims to strengthen public charging provision and support the UK’s accelerating shift to electric mobility.
Backed by more than £200m in planned investment over the next decade, Duracell E-Charge is designed to improve accessibility, reliability and charging speed across the network.
“Duracell has always been a trusted companion in people’s lives, delivering long-lasting performance, uncompromising safety and a commitment to sustainability,” said Javier Hernandez Reta, chief marketing officer at Duracell.
“For decades, consumers have relied on us to go the extra mile. Today, electric vehicle drivers can travel even further, confidently and sustainably, with Duracell E-Charge leading the way.”
Operation of the new network has been licensed to Elektra Charge, a newly formed charge point operator, while The EV Network (EVN) will develop and fund the charging hubs. EVN has delivered several of the UK’s largest EV charging sites and will bring its experience to the new rollout.
“The need in the UK for faster, more reliable charging to keep pace with EV adoption is clear,” said Reza Shaybani, CEO of The EV Network.
“Duracell E-Charge is a direct response to that challenge. The EV Network has already delivered some of the UK’s biggest charging hubs, and now we’re bringing that expertise to one of the world’s most recognised brands.”
The first six Duracell E-Charge locations are due to go live in 2025, with rapid expansion planned through 2026 and beyond. Sites will be located at strategic transport, retail and hospitality destinations.
Offering charging speeds of up to 1,000 kW, Duracell E-Charge will feature high uptime, transparent pricing and multiple payment options, including contactless and plug-and-go.
“Duracell has been powering people’s lives for decades. Now, Duracell E-Charge will be powering their journeys,” said Mark Bloxham, managing director. “Charging your car should be as simple as changing the batteries in your remote.”
[Image credit: The EV Network]
This series covers the developing electric vehicles market of the UK and its increasing infrastructure, as the nation advances its net-zero goals.
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