Zerova, spun out of Phihong Technology to focus solely on EV charging, has quickly expanded across the USA, EMEA, and APAC, serving clients from Audi to Shell Recharge.
Ahead of EVCharge Live UK (23–25 September 2025), we heard from Keith Wotton, Business Development Director UK & Ireland for Zerova.
Keith discussed the company’s rapid growth, its approach to future-proofing EV infrastructure, and its role in enabling megawatt charging for heavy-duty transport.
Why did Phihong Technology spin out Zerova into a standalone company, and what has the success story been since then?
Phihong spun off Zerova to focus exclusively on the rapidly growing EV charging market. As a standalone brand, Zerova could move faster, innovate more freely, and bring tailored charging solutions to market at a global scale.
Since the spinout, Zerova has grown rapidly across the USA, EMEA and APAC – delivering solutions for major names like Audi, Shell Recharge, and Zenobe, and setting up local operations in key markets.
Our success is built on engineering excellence, global reach, and the agility to tailor solutions to different customer segments – from retail to heavy-duty logistics.
How do features such as dynamic power management and intelligent load balancing help your customers save money or energy?
These features are designed to optimise energy use across multi-charger sites. Dynamic power management ensures that available grid power is distributed intelligently across active charging plugs, while intelligent load balancing shifts power where it’s needed most – avoiding peak demand charges and reducing the need for costly grid upgrades.
For fleet operators and commercial real estate owners, this means lower operational costs and smarter energy use, especially during high-demand periods.
With EV software moving so fast, how do you make sure the chargers you install today won’t feel outdated in the future?
Our hardware is built with future-proofing in mind – modular, upgradable, and built to support the latest communication protocols. Just as important is our software platform, which enables remote updates, diagnostics, and integrations.
Whether it’s adding support for ISO 15118, Plug & Charge, or adapting to new OCPP versions, Zerova chargers stay current through continuous updates. Our goal is to provide peace of mind – that a charger installed today will be compatible with the demands of tomorrow.
You supply chargers to everyone from Audi to Shell. How do the needs of a luxury car brand compare to those of a freight fleet?
The use cases are vastly different. Car brands often need high-performance chargers with sleek design, user-centric interfaces, and seamless integration with the vehicle’s onboard systems – it’s about brand experience as much as power delivery. Freight fleets, on the other hand, prioritise durability, uptime, and load management.
They need a charging infrastructure that can operate 24/7 under demanding conditions, often at depots with limited grid availability. Zerova’s strength lies in being able to serve both – with scalable, customisable solutions built on a single, robust platform.
Everyone’s buzzing about megawatt charging. Is the technology fully ready yet, or is there more work to do before that’s a reality?
Megawatt charging is progressing fast, but we’re still in the early phases of real-world deployment. The technology is ready in principle – we already offer a 1MW charging solution – but infrastructure, standards, and heavy-duty vehicle readiness are catching up.
Widespread adoption will require collaboration across OEMs, utilities, and policymakers.
At Zerova, we’re actively involved in pilot projects and standardisation efforts to help bring this vision into reality. It’s not a question of if, but when – and we’re ready.
Talk to us about your involvement in EVCharge Live in September.
We’re proud to be part of EVCharge Live this September – it’s a key moment to connect with industry leaders, policymakers, and clients shaping the future of e-mobility.
As a sponsor and exhibitor, we’ll showcase our latest fast-charging technologies, including solutions for fleet depots, highway corridors, and urban environments.
More than just presenting hardware, we’re there to listen, collaborate, and explore how we can help our partners accelerate their transition to electrified transport.
This series covers the developing electric vehicles market of the UK and its increasing infrastructure, as the nation advances its net-zero goals.
For all things EV, don’t miss out on your free ticket to EVCharge Live UK – taking place 23-25 September 2025.
